Fastline Media Group is dedicated to quality agrimarketing advertising both in print and online. Our distribution database of agriculture equipment buyers is the strongest in the industry. Founder, Bill Howard, started his first truck publication in July 1978, The Kentucky Truck Trader (later known as the Bluegrass Trucker), serving the trucking industry in Kentucky.
Three years later, the company that would become Fastline had grown to five trucking industry publications. Advertiser and reader response indicated strong interest and support in similar advertising publications.
The company looked for other industries to serve with our style of trade publication. In 1986 the Ohio Fastline and Indiana Fastline – two agricultural trade publications with similar formats to our truck publications – were purchased. These were the first of many farm trade publications that would come to be produced under the name Fastline.
In 1997 the company’s first website was launched.
In 2011, Fastline began publishing complimentary content specifically for the large-acre producer. Distributed with each local Fastline catalog, Big Ag has a nationwide distribution of 100,000 copies per edition.
Farming has a reputation for being a man’s business, but times are changing. According to the USDA, the number of farms in the U.S. operated by women nearly tripled in the last 30 years. In 2014 Fastline launched PinkTractor.com to address the specific interests of this growing demographic. The following year, Pink Tractor magazine began.
Based in Buckner, Kentucky just outside of Louisville, Fastline Media Group produces:
- 22 Fastline farm industry catalogs across the continental United States
- a nationwide Big Ag catalog, and
- a publication for women in agriculture, Pink Tractor.
Each publication is supported by its own website:
- Fastline.com has the largest, freshest database of agricultural equipment online.
- BigAg.com is the first of its kind, community-based website for large commercial farming operations.
- PinkTractor.com recognizes women in ag and provides tips, info and more.
In 2015 the company rebranded as Fastline Media Group to better reflect the evolution and variety of its print, digital and online content offerings.
To be the innovative consumer resource and marketing partner of choice for the evolving agricultural community.
Fastline Media Group truly believes in giving back. We are committed to supporting local communities where our readers and advertisers live and work by dedicating our time and financial support.
Fastline Media Group’s staff members host various FUN-Raising events throughout the year such as auctions, chili cook-offs and casual days. Over the years the staff has donated close to one million dollars to its designated charities.
In addition, Fastline Media’s Group sponsors a FUN-Raising 5K every August in Oldham County. It’s one of four 5K events that make up the Grand Slam, which promotes fun, family and encourages fitness among residents.
Here’s a look at some of the organizations that Fastline supports:
Each year, since 1994, Fastline Media Group has provided more than a half a million dollars in scholarships to help hundreds of graduating seniors actively involved in the FFA and pursuing a career in agriculture.
If you are a high school student involved with FFA or parent of an FFA student and want to learn more about the Fastline Media Group FFA Scholarship, talk to your FFA advisor or visit www.ffa.org/scholarships and download this year’s Scholarship Catalog.
The frontline of Fastline Media Group is our national sales network of 40 local sales and marketing specialists who are located all around the country. They come to your business to provide a marketing plan tailored to your company’s goals with the mission to develop and deliver successful, customer-focused marketing solutions. They’ll come to you, listen to your needs and develop a custom marketing package that works to achieve your current goals.
The people you don’t see are the teams of people at the home office in Buckner, Kentucky who support them – and you – in a variety of ways.
Its Fastline Media Group’s mission to develop and deliver successful, customer focused marketing solutions. Executive Management brings all these individual departments, with their own expertise, together to form Fastline Media Group. We strive to inspire and encourage each employee to be his or her best, in hopes to better serve you, our customer.
Our Accounting department keeps track of the bills for thousands of advertisers in 24 catalogs and 17 editions every year.
Customer Service – Help Desk and Circulation
Circulation ensures that each catalog arrives at the homes of our qualified readers. The Help Desk loads all of the equipment from every catalog to Fastline.com. They also provide F.R.E.D. (Fastline’s Real-time Equipment Database) support to all of our customers.
Customer Service Representatives
When an ad comes to us incomplete, the CSRs track down the missing pieces. They help piece the ad together before it goes to our graphic artists.
A human resources department is a critical component of employee well-being in any business and that’s no exception at Fastline Media Group — happy employees lead to happy customers. HR responsibilities include payroll, benefits, hiring and keeping up-to-date with state and federal tax laws.
Our IT department works behind the scenes of our full suite of websites making sure farmers can find what they’re looking for easily and fast. They’re also here to fulfill your company’s website needs.
Graphics – Paginators and Designers
Our Graphics department turns sketches into ads every day. We also complete each catalog with care by laying it out, adding folios and sending it to MCW, our very own printer.
The Marketing department helps deliver your message directly to readers, whether that’s through email, social media or a trade show. It’s also their mission to bring awareness to all of the great products and services Fastline Media Group offers to maximize your investment.
Production Team Leaders
Our Production Team Leaders manage the Graphics group, Customer Service Representatives and Sales Support together to publish Fastline Media Group’s portfolio of products. It is a team effort to make sure each catalog is up to company standards. We want your message delivered effectively to buyers.
Fastline Media Group is unique because of our national network of local ag marketing specialists serving you. Sales Management helps support our 40 specialists and you to make sure you receive the best return on your investment possible.
Sales Support is the official go-between of your sales representative and our graphics department. It’s their mission that your ad looks exactly how you envision it. They proof each ad to make sure it’s correct, and something you’d be proud of.